In today’s competitive hospitality market, businesses are constantly seeking ways to attract more customers and increase revenue. For venues with outdoor spaces, such as cafes, restaurants, and event venues, the challenge often lies in making these areas comfortable year-round. Short-wave infrared heating solutions offer a sustainable and efficient way to transform these outdoor areas into welcoming spaces, regardless of the weather. 

Keyways for hospitality venues to boost outdoor dining revenue 

• Extend the season all year round

  Creating a warm, inviting outdoor space all year is essential for hospitality venues that want to keep guests coming back, especially when it comes to alfresco dining. As the seasons change, outdoor areas can become uncomfortably cold, which can discourage people from sitting outside.  

• Make customer comfort a priority

  In hospitality, a good customer experience is everything. When guests feel comfortable and relaxed, they’re more likely to stay longer—and the longer they stay, the more they tend to spend. A well-heated, welcoming outdoor space not only draws people in but also makes them want to linger. Creating that comfortable experience can have a direct impact on your revenue, encouraging guests to return and recommend your venue to others.  While some businesses try to solve this with heating, not all solutions work effectively. Inefficient heaters may leave guests chilly, and they can lead to hefty energy bills without providing real warmth. Investing in efficient, quality heating can keep your outdoor spaces cosy, attracting more guests—even during colder months. 

Benefits for installing short-wave infrared heating for your alfresco dining area 

• Increase space usability and attract more customers

  One major advantage of installing outdoor heaters is their ability to make outdoor spaces enjoyable, even in cooler weather. This extends the use of these areas throughout the year, allowing your business to host more events or accommodate more guests. More usable days mean more opportunities to generate revenue. 

• Enhance operational efficiency and sustainability

  Infrared heaters offer a highly efficient way to warm outdoor spaces, improving comfort while reducing energy usage and operational costs. Short wave infrared heaters are particularly effective for outdoor areas as they emit energy that heats objects and people directly, not the air around them. This direct heating method is more effective and economical, reducing energy waste and operational costs. The instant, targeted warmth of short-wave infrared feature helps businesses enhance their energy efficiency and environmental sustainability. Additionally, their durability and low maintenance extend financial benefits, making them an ideal choice for hospitality venues. 

Heliosa short-wave infrared heating in practice for hospitality venues 

Heliosa short-wave infrared heaters have been transforming outdoor dining experiences across various hospitality venues in Australia, proving to be a valuable investment for hospitality aiming to boost their revenue through enhanced customer comfort. Here’s a brief look at how these innovative heating solutions have been implemented in different settings:

The Ramada Resort Phillip Island, Victoria

At the Ramada Resort in Phillip Island, Victoria, where chilly winds from Bass Strait make it quite cold, the traditional open fire and panel heaters were inadequate for providing heat for their customers. The Ramada Resort has three specific undercover outdoor areas. The restaurant dining area, a lounge area and a bar table area. Each area had a separate heating requirement and by utilising the Heliosa range, Infrared Australia were able to tailor a solution for each specific area. Infrared Australia customised heating solutions using the Heliosa range for each specific area.

The Heliosa 66 short wave infrared heaters with its larger heating area capacity was utilised for the restaurant dining area providing efficient heat and coverage over the larger area. The Heliosa 44 short wave infrared heaters was utilised for the more intimate lounge area providing warmth and heat for guests directly below the heaters. The Heliosa 11 infrared heaters were utilised with controllers for the smaller bar table area so patrons seated on high stools can be warmed more effectively.

David Franz Winery, South Australia 

David Franz Winery is a stunning destination for relaxation located in the beautiful Barossa Valley. With only a cosy and small indoor cellar door area, the winery is reliant on using its large outdoor terrace for guests to enjoy a variety of food and exceptional wines while experiencing fabulous Barossa vineyard views. The downside of this amazing terrace is that it is exposed to the elements, which can make it uninviting on chilly Spring or Autumn days, as well as during Winter. Initially, they used mushroom gas bottle heaters in an attempt to keep the venue warm, but found it was actually hard to heat continuously and evenly. The gas bottle heaters took up valuable floor space, were prone to losing heat in windy conditions and of course ran out of gas at the most inconvenient of times!

This winery has effectively enhanced its terrace dining experience by using 8 Heliosa 66 short wave infrared heaters. These units not only blend perfectly with the terrace but also ensure that everyone feels warm while dining and enjoying the great selection of wines in comfort.  

Conclusion: Transform your outdoor venue with efficient short wave infrared heating 

For hospitality businesses, offering a comfortable outdoor dining experience is crucial for boosting revenue. Heliosa short-wave infrared heaters provide an effective solution, enhancing customer comfort and extending your business operations throughout the year. Interested in transforming your outdoor spaces with our state-of-the-art infrared heating solutions? Get in touch with us today and see how we can tailor a heating solution that best fits your project needs. Our team is ready to help you maximise your venue’s potential and ensure your guests stay warm and satisfied, no matter the season. 

Want to customise a heating layout plan for your space?

Get in touch with us via email at [email protected] or call (08) 7122 1114, and our team will help you to find the best solution.

Want to know more about our infrared heater via practical applications?

Please visit our case studies to learn more about Heliosa infrared heaters use in stylish homes & hospitality. You can also experience our heater in one of the available locations near you.